The Future Of Monetisation Is Here

This is yet another Steem Blockchain related post. In this post I’m going to be testing to see if by using the “palnet” tag here on a WordPress site, the post is propagated all the way to the Steem Blockchain condenser. is a new (at the point of writing this) Steem based dapp that employs its own token, PAL, to reward content. is, however, plugged into the Steem Blockchain much like other Steem dapps, and any content created using that condenser is available to other Steem condensers.

The reverse is not necessarily true though. In order for a post to appear on, the “palnet” tag must be included in the post. It needs not be the first one, it just needs to be one of the allowed five.

The test is thus quite a simple one – I will be using said “palnet” tag. We already know that posts propagate relatively well to the Steem Blockchain with the included tags. I am expecting this to happen seamlessly.

In which case, consider a time when multiple blockchains implement this technology. I imagine having several blockchains able to reward posts, and having your content propagated to their dapp simply by the use of a tag and a WordPress plugin. The same post made on a WordPress website has the possibility of being automatically published across multiple locations, each with its own monetary incentives.

In the old/present paradigm, most monetised websites are relying on advertising programs such as Adsense or affiliate marketing. Under this system, the most valuable thing is traffic. The higher traffic to your website, the better chance of earnings. In the tokenised future, the potential is limitless. In that world, community would supersede traffic as the desired thing.

That future has arrived, even if only at its infancy. We’ve had it on the Steem Blockchain for 3 years. Soon enough, the rest of the world will start paying attention.

Testing Video Posts

In terms of content creation, I’m about 50-50 between articles and videos. Most people are mostly one or the other.

This is why it is crucial in this early stage of building my website that the template I’ve selected works well with video posts.

There are two ways I could post a video. I could upload it natively to the website, or much better, embed it from a 3rd party video host such as YouTube or Vimeo. In future I will probably be looking at IPFS options and self-hosting, but that’s cost prohibitive at the moment.

Besides, I hardly create what could be termed ‘controversial’ content, so I haven’t ever experienced content censorship that I’m aware of. As such, I’m not as concerned about decentralised file hosting as others are, even though I do support it as the way forward.

Uploaded Video

This short video was uploaded directly to the website so every time it is watched, it takes from the bandwidth allowance. The onus is also on the web servers to serve the video. Since it’s a short sequence that probably won’t be watched that much, It’s perfectly fine for now. If it goes viral for whatever reason and it starts to weigh down my website, then I may take it down. 🙂

I’m more interested in seeing how the video is presented on the Steem Blockchain – so when viewing on Steemit, will it show as if embedded?

Embedded Video

The following video is embedded from YouTube. It’s a vlog I made back in 2016 during one of our Instagram meet ups in London.

Embedding videos from YouTube work very well on Steem – perhaps even better than on WordPress. I’m expecting the YouTube embedded videos to work as expected without issue.

These posts from WordPress in the early days of my new website, apart from serving as a way of testing that everything is working, also help me see what the issues are with posting to Steem directly from my website via SteemPress.

In my last post, I noticed the footer didn’t make it across to Steem. It did in the first post, so I don’t know if something has changed since then.

In coming posts I’ll be testing tables and some text formatting. I already know text colour will not make it through. I have, however, seen certain font formats on Steem that I’ve been unable to achieve using Markdown so I assume that’s an HTML thing.

Taking My Time

Things aren’t as they used to be on the Internet. When I started publishing on my previous website of the same url, I just installed WordPress, configured a theme and started blogging.

I paid little attention, because I didn’t have to, to legal and regulation issues related to having a website these days.

This time around there are numerous UK, EU and global regulations to adhere to, especially because I plan to be deriving some kind of income from this venture at some point.

I need to create up-to-standard Terms and Conditions, Privacy Policy and other such pages due to some new, very strict regulations.

This is why it is taking a while for my website to be ready for purpose. It’s also partly because this kind of paperwork puts me off. When I’m done, I will probably hire a professional to give the site a once-over to ensure I’m in compliance with all the required laws and regulations.

There’s also Article 13, which I’m not too bothered about since I mainly create my own content. I don’t do reaction videos, movie reviews or covers of other people’s songs. I should be fine on that ground.

When it comes to deriving income, a big difference now is that we have the Steem Blockchain, with with the help of SteemPress, I can plug my website into. I already have community on there, as well as a source of revenue for my posts.

As such, I will probably completely disable the built in comments section of WordPress – which is mainly spam and hacking attempts now anyway. I also don’t have to worry about generating so much traffic just yet – in order to benefit from Google Adsense.

I can however use my Affiliate Marketing links, including banners and photo blocks.

The initial dream is for this website to pay for itself so it is at least sustainable for now. My previous websites had not done that, so they were kind of a financial liability.

I could just blog directly using one of the dApps (decentralised Applications) on there, but the way things are going, everyone is moving towards having their own independent system, but plugged into a decentralised blockchain like Steem. This gives me a lot more control of things like – how long my content stays up for and how I present the information.

For now I’m just grateful for this technology and the opportunity it brings for small creators like myself to share and monetise our stuff.

Hello SteemPress

You may be aware that I have been looking for a home for my website in the last few weeks. I tried Engrave – which is a Steem Blockchain based platform that will one day complete with WordPress. I also tried directing my URL straight to Busy.

I just wasn’t happy with the performance of Busy. When I first joined the blockchain, it was such a cool looking and very fast frontend. Lately, however, it just wasn’t performing well enough for me.

I actually love Engrave, and the potential it’s got to rival WordPress and other such platforms, but it just isn’t ready yet.

As such, I’ve registered for one year’s hosting service with a UK based provider and have installed the very ubiquitous and familiar WordPress platform.

Apart from the security and privacy related tweaks, the first thing I searched for was SteemPress! The entire point of this exercise is to be able to publish my posts on the Steem Blockchain to take advantage of the monetary and community incentives.

I’ve been blogging for a while and I can say that I’ve never been on a platform with the level of engagement I get on Steem, genuine or otherwise. I have formed relationships on the platform that I would love to take with me everywhere I go, so I am particularly excited about SteemPress.

So for this first post, I shall keep things simple – just a photo, some text and my footer. I know I can embed YouTube videos on here too, but that’s for later down the line.

Talking of video, I’m not sure how this is going to work with DTube. Being a regular DTuber, I will still have to post directly to Steem without going through this website I guess. I also use Appics which, of course, has it’s own tools.

Let me end it here. I’m excited to see how this looks on the various Steem frontends. No doubts I would have to learn how to tweak a few things going forward.